One Month In. Something Real.
521 posts. 79–90% retention. A 37% activation problem. One month of Circle, measured honestly.
Thoughts on reflection, music, and building meaningful experiences.
521 posts. 79–90% retention. A 37% activation problem. One month of Circle, measured honestly.
90% of week-one users came back for week two. We also made a meaningful mistake and fixed it. Three weeks of Circle, honestly.
Only 44% of posts on Circle are happy. That's not a problem. That's the whole point.
Circle has been live for four days. Here's what we've learned from watching people actually show up.
A new way to reflect, connect, and feel seen through music. Tonight we start slow, intentionally, with honesty and a song.
Circle launches Tuesday. Before it does, here's what we're actually measuring, and what we're not.
We thought people might treat it like a novelty. Instead, they made it a ritual. Here's what the beta actually revealed.
I didn't build Circle because something was broken. I built it because something was missing. This is the story of what it is, how it works, and why it feels inevitable.
There were moments when social apps felt real. Not because of features, but because there was less time to perform. What happened to that feeling?
What would it mean to build something online that asks less of you.. and gives you back a little more of yourself?